How much does a market research analyst and marketing specialist make?
Median yearly pay in the United States: half earn more and half earn less. That is $37.87 an hour or $6,563 a month.
- Hourly
- $37.87
- Average (mean)
- $89,490
- Jobs
- 899,580
| Percentile | Yearly | Hourly | |
|---|---|---|---|
| 10th | $43,390 | $20.86 | |
| 25th | $58,350 | $28.05 | |
| Median | $78,760 | $37.87 | |
| 75th | $108,300 | $52.07 | |
| 90th | $155,500 | $74.75 |
By state
Median yearly pay.
| Massachusetts | $101,800 |
| Delaware | $101,300 |
| New York | $98,580 |
| District of Columbia | $98,090 |
| Washington | $95,120 |
| California | $94,700 |
| Colorado | $93,050 |
| New Jersey | $88,190 |
| Minnesota | $87,510 |
| Rhode Island | $86,240 |
| Oregon | $79,150 |
| Illinois | $79,120 |
| North Carolina | $78,410 |
| Connecticut | $77,740 |
| Virginia | $76,980 |
| Maryland | $76,370 |
| Georgia | $75,850 |
| Florida | $75,450 |
| Vermont | $74,880 |
| Ohio | $72,790 |
| Texas | $72,520 |
| Maine | $71,980 |
| Arizona | $71,940 |
| Nevada | $71,840 |
| Kansas | $70,430 |
| Missouri | $70,140 |
| Tennessee | $69,790 |
| South Carolina | $69,440 |
| Pennsylvania | $68,760 |
| Montana | $68,080 |
| Michigan | $66,780 |
| Alaska | $66,710 |
| Iowa | $66,390 |
| Arkansas | $65,430 |
| Wisconsin | $64,800 |
| New Hampshire | $64,570 |
| Indiana | $63,700 |
| South Dakota | $63,490 |
| Utah | $62,630 |
| New Mexico | $61,950 |
| Oklahoma | $61,940 |
| North Dakota | $61,580 |
| Kentucky | $61,480 |
| Wyoming | $60,990 |
| Idaho | $60,970 |
| Nebraska | $60,000 |
| Louisiana | $59,690 |
| Alabama | $59,530 |
| Hawaii | $59,390 |
| Mississippi | $56,640 |
| West Virginia | $52,340 |
Highest paying cities
Metro areas, median yearly pay.
| San Jose, CA | $142,000 |
| San Francisco, CA | $123,300 |
| Boston, MA | $102,400 |
| Seattle, WA | $102,200 |
| New York, NY | $100,500 |
| Denver, CO | $99,040 |
| Minneapolis, MN | $97,910 |
| Boulder, CO | $97,600 |
| Durham, NC | $93,110 |
| Worcester, MA | $90,300 |
| Colorado Springs, CO | $90,210 |
| Washington, DC | $87,160 |
| Springfield, MA | $85,970 |
| Greeley, CO | $85,830 |
| Portland, OR | $85,350 |
In other countries
Market Research Analyst and Marketing Specialist belongs to the international group "Advertising and marketing professionals".
Compare pay in 140 countriesSimilar jobs
- Management Analyst$101,900
- Meeting$61,160
- Fundraiser$72,550
- Compensation$78,210
- Training and Development Specialist$69,280
- Business Operations Specialist$83,050
Frequently asked questions
How much does a market research analyst and marketing specialist make an hour?
The median hourly pay is $37.87 ($78,760 a year).
How much does a market research analyst and marketing specialist make a month?
About $6,563 a month before tax, based on a median of $78,760 a year.
How much does a market research analyst and marketing specialist make starting out?
The lowest-paid 10% make $43,390 or less a year ($20.86 an hour); the top 10% make $155,500 or more.
Which state pays market research analyst and marketing specialists the most?
Massachusetts, with a median of $101,800 a year, followed by Delaware ($101,300) and New York ($98,580).
Which city pays market research analyst and marketing specialists the most?
San Jose-Sunnyvale-Santa Clara, CA, with a median of $142,000 a year.
How many market research analyst and marketing specialists are there in the United States?
About 899,580 people work as market research analyst and marketing specialists.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS): pay in May 2025, published by BLS in 2026. Hourly pay is the yearly figure divided by 2,080 hours.