How much does a social media manager make in the United States?
This is the median gross salary: half earn more and half earn less. That is $11,450 a month.
- Approx. take-home per month
- $8,740
- Compared with the median pay in the United States
- 2.6 times
- Data from
- 2025
Where the United States ranks among 143 countries
Each line is a country, on a log scale from $100 to $200,000 a year.
In other countries
Median gross salary a year, in dollars.
| 1. Luxembourg estimate | $167,700 |
| 2. Switzerland estimate | $159,100 |
| 3. United States | $137,400 |
| 4. Italy estimate | $134,000 |
| 143. Nigeria estimate | $666 |
Similar jobs
Managers
- Head of marketing$155,400
- Product manager$169,900
- Finance manager$166,600
- HR manager$146,600
- Operations manager$119,700
- Project manager$118,100
By state
Median gross salary a year.
| District of Columbia | $191,700 |
| New York | $176,200 |
| Virginia | $167,200 |
| New Jersey | $166,600 |
| Massachusetts | $161,600 |
| California | $158,100 |
| Rhode Island | $156,300 |
| Washington | $152,700 |
| Delaware | $144,200 |
| New Hampshire | $141,900 |
See all 49 states
| Colorado | $139,000 |
| Connecticut | $137,200 |
| Maryland | $137,100 |
| Minnesota | $134,300 |
| North Carolina | $129,600 |
| Vermont | $129,200 |
| Georgia | $128,900 |
| Kansas | $128,500 |
| Utah | $125,800 |
| Oregon | $124,000 |
| Tennessee | $120,800 |
| Maine | $120,800 |
| Illinois | $120,300 |
| Florida | $118,300 |
| Wisconsin | $117,600 |
| Pennsylvania | $117,100 |
| Alaska | $116,900 |
| Texas | $115,600 |
| North Dakota | $115,500 |
| Michigan | $115,200 |
| Arizona | $115,000 |
| Indiana | $114,100 |
| Kentucky | $113,800 |
| Missouri | $113,400 |
| New Mexico | $112,300 |
| Nevada | $112,200 |
| Iowa | $111,900 |
| Ohio | $108,900 |
| South Carolina | $106,200 |
| Montana | $104,500 |
| Oklahoma | $104,100 |
| Nebraska | $101,500 |
| Hawaii | $100,800 |
| Louisiana | $93,400 |
| Alabama | $91,960 |
| Arkansas | $89,790 |
| Idaho | $87,160 |
| Mississippi | $85,150 |
| West Virginia | $77,690 |
Jobs in this group in the United States
Official name of each one and its median salary a year.
| Public Relations Manager | $146,900 |
| Fundraising Manager | $125,500 |
| Advertising and Promotions Manager | $133,700 |
Frequently asked questions
How much does a social media manager make a month in the United States?
The median gross salary is $11,450 a month, $137,400 a year.
How much does a social media manager make starting out and with experience?
The lowest-paid 10%, usually people starting out, make around $73,910 a year; the top 10%, with experience or senior roles, make more than $271,800.
Which country pays a social media manager the most?
United States, with a median of $137,400 a year before tax, according to our data.
Which state pays a social media manager the most?
District of Columbia, with a median of $191,700 a year.
Does a social media manager make more in the United States or in Germany?
In the United States: $137,400 a year against $93,010 in Germany, 1.5 times more.
Who makes more, a social media manager or a head of marketing?
A head of marketing: $155,400 a year against $137,400 for a social media manager, 1.1 times more.
Source: U.S. Bureau of Labor Statistics, OEWS survey, 2025. How we calculate