How much does a market research analyst and marketing specialist make in Salinas?
$70,440a year
Median yearly pay for market research analyst and marketing specialists in the Salinas, CA metro area. That is $33.87 an hour or $5,870 a month.
- Hourly
- $33.87
- Vs. national median
- -11%
- Rank among cities
- 110 of 388
- Jobs in the area
- 540
Pay range
Lowest 10%: $38,000Median: $70,440Highest 10%: $132,700
| Percentile | Yearly | Hourly | |
|---|---|---|---|
| 10th | $38,000 | $18.27 | |
| 25th | $48,950 | $23.53 | |
| Median | $70,440 | $33.87 | |
| 75th | $93,590 | $45.00 | |
| 90th | $132,700 | $63.77 |
Other cities in California
Median yearly pay for market research analyst and marketing specialists.
| San Jose, CA | $142,000 |
| San Francisco, CA | $123,300 |
| Los Angeles, CA | $82,990 |
| Napa, CA | $81,440 |
| Oxnard, CA | $80,100 |
| Santa Maria, CA | $79,710 |
| San Diego, CA | $79,440 |
| Santa Cruz, CA | $78,880 |
| Santa Rosa, CA | $78,810 |
| Sacramento, CA | $78,630 |
| Stockton, CA | $73,650 |
| Vallejo, CA | $73,470 |
| Modesto, CA | $71,600 |
| Chico, CA | $70,820 |
| Hanford, CA | $70,720 |
| Bakersfield, CA | $69,910 |
| Riverside, CA | $69,840 |
| Redding, CA | $68,140 |
| San Luis Obispo, CA | $66,660 |
| Visalia, CA | $66,330 |
| Merced, CA | $65,640 |
| Yuba City, CA | $65,410 |
| Fresno, CA | $62,880 |
| El Centro, CA | $60,540 |
Related jobs in Salinas
Same field, median yearly pay.
| Financial and Investment Analyst | $104,800 |
| Personal Financial Advisor | $104,400 |
| Budget Analyst | $104,000 |
| Management Analyst | $102,600 |
| Project Management Specialist | $102,400 |
| Claims Adjuster | $101,900 |
| Labor Relations Specialist | $100,800 |
| Loan Officer | $95,640 |
| Compliance Officer | $91,210 |
| Compensation | $90,450 |
Frequently asked questions
How much does a market research analyst and marketing specialist make an hour in Salinas?
The median hourly pay in the Salinas, CA metro area is $33.87 ($70,440 a year).
Do market research analyst and marketing specialists make more in Salinas than the national average?
No: $70,440 against $78,760 nationally, 11% less.
How does Salinas compare with the rest of California?
The median in California is $94,700, so Salinas pays 26% less.
Where does Salinas rank for market research analyst and marketing specialist pay?
110 of 388 metro areas with data.
How much does a market research analyst and marketing specialist make starting out in Salinas?
The lowest-paid 10% make $38,000 or less a year; the top 10% make $132,700 or more.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS): pay in May 2025, published by BLS in 2026. Hourly pay is the yearly figure divided by 2,080 hours.