How much does a market research analyst and marketing specialist make in Springfield?
Median yearly pay for market research analyst and marketing specialists in the Springfield, MO metro area. That is $27.54 an hour or $4,773 a month.
- Hourly
- $27.54
- Vs. national median
- -27%
- Rank among cities
- 327 of 388
- Jobs in the area
- 900
| Percentile | Yearly | Hourly | |
|---|---|---|---|
| 10th | $31,200 | $15.00 | |
| 25th | $40,010 | $19.24 | |
| Median | $57,280 | $27.54 | |
| 75th | $75,930 | $36.50 | |
| 90th | $100,100 | $48.13 |
Other cities in Missouri
Median yearly pay for market research analyst and marketing specialists.
| St. Louis, MO | $74,130 |
| Kansas City, MO | $72,580 |
| Columbia, MO | $64,720 |
| Jefferson City, MO | $62,460 |
| St. Joseph, MO | $58,530 |
| Joplin, MO | $55,050 |
| Cape Girardeau, MO | $50,340 |
Related jobs in Springfield
Same field, median yearly pay.
| Financial and Investment Analyst | $93,310 |
| Management Analyst | $79,310 |
| Project Management Specialist | $78,060 |
| Financial Examiner | $76,210 |
| Loan Officer | $76,040 |
| Personal Financial Advisor | $75,410 |
| Accountant and Auditor | $73,020 |
| Business Operations Specialist | $72,700 |
| Logistician | $69,740 |
| Cost Estimator | $64,160 |
Frequently asked questions
How much does a market research analyst and marketing specialist make an hour in Springfield?
The median hourly pay in the Springfield, MO metro area is $27.54 ($57,280 a year).
Do market research analyst and marketing specialists make more in Springfield than the national average?
No: $57,280 against $78,760 nationally, 27% less.
How does Springfield compare with the rest of Missouri?
The median in Missouri is $70,140, so Springfield pays 18% less.
Where does Springfield rank for market research analyst and marketing specialist pay?
327 of 388 metro areas with data.
How much does a market research analyst and marketing specialist make starting out in Springfield?
The lowest-paid 10% make $31,200 or less a year; the top 10% make $100,100 or more.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS): pay in May 2025, published by BLS in 2026. Hourly pay is the yearly figure divided by 2,080 hours.