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How much does a sales representative make in Santa Rosa?

$79,350a year

Median yearly pay for sales representatives in the Santa Rosa-Petaluma, CA metro area. That is $38.15 an hour or $6,613 a month.

Hourly
$38.15
Vs. national median
+10%
Rank among cities
17 of 391
Jobs in the area
1,840
Pay range
Lowest 10%: $48,270Median: $79,350Highest 10%: $153,900
PercentileYearlyHourly
10th$48,270$23.21
25th$59,280$28.50
Median$79,350$38.15
75th$107,800$51.84
90th$153,900$73.97

Other cities in California

Median yearly pay for sales representatives.

San Jose, CA$103,700
Napa, CA$100,500
San Francisco, CA$93,100
Salinas, CA$80,510
Modesto, CA$78,420
Oxnard, CA$77,300
Vallejo, CA$77,220
Yuba City, CA$76,200
Hanford, CA$76,190
San Diego, CA$76,100
San Luis Obispo, CA$75,810
Santa Cruz, CA$75,310
Sacramento, CA$75,250
Stockton, CA$75,140
Los Angeles, CA$74,490
Santa Maria, CA$74,300
Bakersfield, CA$74,190
Fresno, CA$73,970
Visalia, CA$73,950
El Centro, CA$73,270
Riverside, CA$72,100
Merced, CA$71,170
Redding, CA$70,100
Chico, CA$65,830
Sales Representative salary in California Sales Representative salary in all states

Related jobs in Santa Rosa

Same field, median yearly pay.

Sales Representative$131,900
Real Estate Sales Agent$115,800
Sales Engineer$97,800
First-Line Supervisors of Non-Retail Sales Worker$82,510
Insurance Sales Agent$79,680
Security$72,490
Sales Representatives of Service$66,890
Advertising Sales Agent$64,690
First-Line Supervisors of Retail Sales Worker$58,190
Sale and Related Worker$57,140
Salaries for every job in Santa Rosa, CA

Frequently asked questions

How much does a sales representative make an hour in Santa Rosa?

The median hourly pay in the Santa Rosa-Petaluma, CA metro area is $38.15 ($79,350 a year).

Do sales representatives make more in Santa Rosa than the national average?

Yes: $79,350 against $72,080 nationally, 10% more.

How does Santa Rosa compare with the rest of California?

The median in California is $76,490, so Santa Rosa pays 4% more.

Where does Santa Rosa rank for sales representative pay?

17 of 391 metro areas with data.

How much does a sales representative make starting out in Santa Rosa?

The lowest-paid 10% make $48,270 or less a year; the top 10% make $153,900 or more.

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS): pay in May 2025, published by BLS in 2026. Hourly pay is the yearly figure divided by 2,080 hours.